Strategic Program Management

MANAGING YOUR EVENT EXPERIENCE

It all starts with great strategy.

Connecting with your clients in today’s overly-saturated, always-on business environment can be tough. And we all know there’s more clutter and distraction on the show floor than anywhere else. For more than 15 years, Goodfair has partnered with companies like yours to help them stand out from the crowd, build strong brands and generate measurable results. We provide the strategic expertise, ingenious creative, comprehensive services and innovative technology you need to attract your target audience and elevate your face-to-face marketing program.

The end game? Strategic face-to-face marketing that turns interactions into business results.

Industry-Specific Experience You Can Trust


No matter which industry you’re in, our experts have the experience and expertise you need to make your program the envy of your peers. From defense to dental, pharmaceuticals to farming and everywhere in between, we’ll help you define goals and measurable objectives, create a compelling exhibit experience, and watch over every little detail to ensure you get the most out of your global program.

Building and Construction

Building and Construction

When you need a trusted partner to create a larger-than-life show presence from start to finish, locally or around the globe, you can rely on Goodfair full suite of in-house services to take care of all of your pre-show, at show and post-show needs.

Do a run through

Do a run through

Every event, from high-stakes performances to high school award ceremonies, deserves a run through. Schedule a rehearsal—with staff, volunteers, and (if possible) presenters on hand—a week before the event. This leaves you enough time to make significant changes to the event program, but gives staff and volunteers enough time to prepare beforehand. Test all technology during the rehearsal.